I help PE firms and mid-market acquirers make better FMCG deals — with 20+ years of operator experience, not consulting theory. The commercial intelligence your IC needs to decide, at a fraction of Big 4 fees.
Financial DD catches the numbers. Most mid-market deals fail on commercial fundamentals that never made it into the data room.
"Strong distribution" on paper. But across which channels? In which geographies? With what margin to trade? Most deal teams can't answer until it's too late.
Synergies look great in the model. Merging sales forces, renegotiating key accounts, integrating supply chains — that's where value actually gets destroyed.
You can't justify €80K+ for commercial DD on a €30M deal. So it doesn't get done — and the investment committee flies on incomplete intelligence.
Every engagement delivered personally by a senior operator — not a team of junior analysts learning your industry on your dime.
Every engagement. No exceptions. That's the confidence 20+ years of operator experience provides.
60-minute call to understand the deal context, target company, and what the IC needs to see.
Market sizing, growth dynamics, competitive positioning, channel structure across relevant geographies.
Route-to-market evaluation, key account analysis, distribution gap mapping, integration risk scoring.
Board-ready report, executive deck, and 60-minute strategic debrief with prioritised recommendations.
I've sat in the boardroom and on the factory floor. I've led P&Ls across 30+ countries, integrated acquisitions that delivered the promised synergies, and restructured businesses that others had written off.
At Procter & Gamble and Danone, I built and scaled route-to-market strategies across the Nordics, DACH, and wider EMEA. At Aurelius Group, I operated as a hands-on investment professional driving value creation in PE-backed portfolio companies.
What this means for you: When I assess a target's commercial viability, I'm pattern-matching against hundreds of real situations — which distribution partners actually perform, which integration approaches work in FMCG, where the hidden margin sits, and what will blow up post-close if nobody catches it.
Let's spend 30 minutes on your situation. No pitch, no pressure — just a conversation about whether a commercial assessment would add value to your process.
Book a 30-Minute Call