Deal Screening
Red Flag Report
€4,500
Fee tailored to scope
3–5 business days
Best for
Early-stage deal screening when you need a quick read on whether a target's commercial story holds up — before committing budget to full diligence.
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What You Get

  • 15–20 page focused commercial assessment report
  • Market sizing and growth trajectory analysis
  • Competitive positioning map with key threats
  • Channel breakdown by geography / key customer concentration
  • Red flag / green flag scorecard across 6 commercial dimensions
  • Executive summary with go / no-go recommendation

What You'll Be Able To Do

Make a confident go/no-go decision within the first week of evaluating a target. Identify the 3–5 commercial risks that need deeper investigation before committing to exclusivity — or walk away early and save the diligence budget for a better deal.

Growth-Stage FMCG
Startup & High-Growth FMCG
€6,500
Fee tailored to scope
7 business days
Best for
Venture-backed or early-stage FMCG brands where classic CDD frameworks don't apply. Different risk lens — lighter on legacy channel analysis, heavier on scalability, unit economics, and defensibility.
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What You Get

  • 25–35 page commercial viability assessment
  • Total addressable market (TAM) sizing and realistic serviceable market estimation
  • Unit economics deep dive: margin structure, CAC, payback, contribution analysis
  • Category entry barriers and competitive defensibility assessment
  • Route-to-market readiness: retail vs. DTC vs. marketplace mix evaluation
  • Brand positioning and consumer proposition strength analysis
  • Scalability scorecard: what needs to be true for the plan to work
  • Executive summary with investment thesis validation / challenge

What You'll Be Able To Do

Separate founder optimism from commercial reality. Understand whether the brand can scale beyond its current niche, which channels will drive profitable growth, and what the realistic path to category relevance looks like — assessed by someone who's built FMCG distribution from scratch.

Ongoing Support
Advisory Retainer
€2,500 /week
Fee tailored to scope. Minimum 2-week engagement
Flexible duration
Best for
When you need an experienced FMCG operator available for ongoing deal support, post-close integration guidance, or strategic advisory across multiple situations.
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What You Get

  • Weekly 45-minute strategy call
  • Asynchronous access via email and messaging
  • Ad-hoc analysis and market perspective on demand
  • Investment committee presentation support
  • Post-close integration guidance and troubleshooting
  • Portfolio company commercial review and challenge

What You'll Be Able To Do

Have a senior FMCG operator on speed dial. Get an experienced second opinion on commercial decisions — from evaluating multiple pipeline deals to navigating post-close integration challenges — without the overhead of a full-time hire or the cost of re-engaging a consultancy for every question.

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Primary Research
From €2,500 · Scope-dependent
Structured expert interviews with industry participants — distributors, key accounts, category managers, former employees. Interview count, scope, and timeline adjusted to the specific questions your deal team needs answered. Typically 5–15 interviews over 2–3 weeks.
100-Day Integration Playbook
€3,500 · 5 business days
Standalone post-close integration plan covering sales force alignment, key account transition strategy, distribution network optimization, and quick-win identification. Includes prioritised action list, risk mitigation plan, and governance framework for the first 100 days.

If the assessment doesn't surface at least 3 strategic insights your team hasn't identified, you pay nothing.

Every engagement. Every tier. No exceptions.

Final pricing is tailored to each engagement based on the level of analysis required, project complexity, and geographic scope. All prices are quoted in EUR and exclude applicable taxes. Stated timelines assume timely access to information and a dedicated 60-minute intake briefing.

Ready to discuss your deal?

30 minutes. No pitch, no pressure — just a conversation about whether a commercial assessment would add value to your process.