SECTION 1: HERO
Eyebrow text (small, uppercase, above headline): Commercial Due Diligence for FMCG Deals
Headline (H1): Board-ready commercial intelligence. Delivered in 10 days.
Subheadline: I help mid-market PE firms and FMCG companies make better acquisition decisions — with the depth of a top-tier consultancy and the speed and operator judgment that only 20+ years on the ground delivers.
Primary CTA button: Schedule a Conversation → (Link to: Calendly booking page — set up a free Calendly account)
Secondary link: See what’s included ↓ (Anchor link to #services)
SECTION 2: CREDIBILITY BAR
Display these as a horizontal row of stats:
| 20+ | P&G | Danone | Aurelius | 30+ |
|---|---|---|---|---|
| Years FMCG Operations | Procter & Gamble | Global FMCG | Private Equity | Countries Operated In |
SECTION 3: PROBLEM (Why This Matters)
Headline (H2): The commercial blind spots that kill FMCG deals
Intro paragraph: Financial due diligence catches the numbers. But most mid-market deals fail on commercial fundamentals that never made it into the data room.
Card 1: Route-to-market assumptions are untested The target says they have “strong distribution.” But across which channels? In which geographies? With what margin to trade? Most deal teams can’t answer these questions until it’s too late.
Card 2: Integration risk is underestimated Synergies look great in the model. In reality, merging FMCG sales forces, renegotiating key accounts, and integrating supply chains is where value gets destroyed.
Card 3: Big 4 fees don’t fit mid-market deals You can’t justify €80K+ for commercial DD on a €30M deal. So the work doesn’t get done — and the investment committee is flying on incomplete intelligence.
SECTION 4: SERVICES / PRICING
Headline (H2): Commercial intelligence, priced for mid-market realities
Subtitle: Every engagement is delivered personally — not by a team of junior analysts. You get operator judgment backed by rigorous research.
TIER 1: Commercial Snapshot — €1,500 Delivered in 5 business days
Includes:
- 15-page market & competitive overview
- Category sizing and growth analysis
- Competitive positioning map
- Channel breakdown by geography
- Executive summary with key risks
Button: Get Started → (link to #contact)
TIER 2: Commercial Readiness Assessment — €4,000 ★ MOST POPULAR Delivered in 10 business days
Includes:
- 40-60 page board-ready report
- Full market & competitive landscape
- Route-to-market assessment & gap analysis
- Integration risk scorecard (8 dimensions)
- 10-slide executive presentation deck
- 60-minute strategic debrief call
- Bonus: Integration playbook + 100-day plan
Button: Get Started → (link to #contact)
TIER 3: Strategic Advisory Sprint — €8,000 5 weeks — report + ongoing advisory
Includes:
- Everything in the Readiness Assessment
- 4 weeks of advisory support
- Weekly 45-minute strategy calls
- Async access via email and Slack
- Investment committee presentation
- Post-close integration guidance
Button: Get Started → (link to #contact)
SECTION 5: PROCESS
Headline (H2): From briefing to board-ready in 10 days
Step 01: Intake & Briefing A 60-minute call to understand the deal context, target company, key questions, and what your investment committee needs to see.
Step 02: Market & Competitive Deep Dive Comprehensive analysis of market size, growth dynamics, competitive positioning, channel structure, and consumer trends across all relevant geographies.
Step 03: Commercial Assessment Route-to-market evaluation, key account penetration analysis, distribution gap mapping, and integration risk scoring across 8 critical dimensions.
Step 04: Delivery & Debrief Board-ready report, executive slide deck, and a strategic debrief call walking through findings, risks, and prioritized recommendations.
SECTION 6: ABOUT
Headline (H2): Not a consulting firm. An operator who’s done the work.
Name: Uwe Thellmann Role: Founder & Principal
Bio paragraph 1: I’ve sat in the boardroom and on the factory floor. I’ve led P&Ls across 30+ countries, integrated acquisitions that delivered the promised synergies, and restructured businesses that others had written off.
Bio paragraph 2: At Procter & Gamble and Danone, I built and scaled route-to-market strategies across the Nordics, DACH, and wider EMEA. At Aurelius Group, I operated as a hands-on investment professional driving value creation in PE-backed portfolio companies.
Bio paragraph 3: What this means for you: When I assess a target’s commercial viability, I’m not running theoretical frameworks. I’m pattern-matching against hundreds of real situations — which distribution partners actually perform, which integration approaches work in FMCG, where the hidden margin sits, and what will blow up post-close if nobody catches it.
Bio paragraph 4: The result: Board-ready commercial intelligence delivered in 10 days, at a fraction of what a traditional consulting engagement costs — because you’re getting one senior operator, not a team of analysts learning your industry on your dime.
Company tags to display: Procter & Gamble | Danone | Energizer | Conaxess Trade | Aurelius Group
SECTION 7: FINAL CALL-TO-ACTION
Headline (H2): Evaluating an FMCG deal?
Text: Let’s spend 15 minutes discussing your situation. No pitch, no pressure — just a conversation about whether a commercial assessment would add value to your process.
CTA button: Book a 15-Minute Call → (Link to: Calendly booking page)
Small text below button: If the assessment doesn’t surface at least 3 strategic insights your team hasn’t identified, you pay nothing.